Go Long by Dennis Carey Brian Dumaine Michael Useem & Rodney Zemmel

Author:Dennis Carey, Brian Dumaine, Michael Useem & Rodney Zemmel
Language: eng
Format: epub
Publisher: Wharton Digital Press

Executive Summary

Capital Investments for Going Long

Going long sometimes requires huge capital investments—it’s incredibly expensive. Verizon CEO Seidenberg spent a staggering $150 billion in total on his telecom and broadband networks.

CEOs need a clear and compelling business case that their top team, employees, and investors can back with enthusiasm. In Seidenberg’s case, it was to create the best products and services in the telecommunications industry and then support that strategy through capital spending.

In terms of winning over investors, it helps to pick a clear, easy-to-understand metric as a defining element of long-term growth. Seidenberg picked market-share growth to show his investors that his long-term strategy was on track. Of course, every market is different. In some industries, for example, you can pick up market share by cutting prices, but that might not do you any good in the long run. Pick a metric that works best for your market.

CEOs need to remember that not all investors are alike. Short-term traders won’t go with you but plenty of long-term investors will if you can reach out and persuade them to take the journey with you.

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